Wednesday, January 11, 2012

Android nears 50% mark in the US, comScore reports

comScore has just published their new report on the US smartphone market and it turns out that there are no dramatic changes to be witnessed. Android continued to be the fastest growing mobile platform around and even the launch of the iPhone 4S wasn't enough for iOS to match its growth.
In the three months ending on November 30, 46.9% of the smartphone users in the US had a Google OS device. That's 3.1 percent points higher than the Android market share for the previous three months.
iOS came in a fairly distant second - Apple's proprietary platform gained 1.4 percent point and had a market share of 28.7%. RIM's struggles continue as BlackBerry OS lost further 3.1 percent points and now only powers 16.6% of the US smartphones.
Symbian and Microsoft didn't have a particularly good time in the market either, the two platforms dropping 0.5 and 0.3 percent points of their respective market shares.


Top Mobile OEMs


3 Month Avg. Ending Nov. 2011 vs. 3 Month Avg. Ending Aug. 2011
Share (%) of Mobile Subscribers
Aug-11 Nov-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 25.3% 25.6% 0.3
LG 21.0% 20.5% -0.5
Motorola 14.0% 13.7% -0.3
Apple 9.8% 11.2% 1.4
RIM 7.1% 6.5% -0.6   



But for all the success that Android is having, the second part of the comScore report shows that Apple is the single company to register the biggest growth in the past three months. The Cupertino-based company now owns 11.4% of the cell phone market (that includes smartphones and featuresphones) and is breathing down Motorola's neck for the third spot.

At the top Samsung extended its lead over the second placed LG and now accounts for more than a quarter of all mobile devices sold in the US.



Top Smartphone Platforms
3 Month Avg. Ending Nov. 2011 vs. 3 Month Avg. Ending Aug. 2011
Share (%) of Smartphone Subscribers
Aug-11 Nov-11 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 43.8% 46.9% 3.1
Apple 27.3% 28.7% 1.4
RIM 19.7% 16.6% -3.1
Microsoft 5.7% 5.2% -0.5
Symbian 1.8% 1.5% -0.3



View the original article here

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